Feature |
DIMS (Web-based - Distributed Internet Messaging System) |
Email (Group mail-outs from standard Email s/w) |
Listserv (automated mailing group software) |
| Ease of initial message system setup (set up addresses, delivery rules, etc.) | Easy - no setup required | Moderate | Hard |
| Ease of message creation | Easy. Message is typed into the Web form, and is instantly available. | Moderate (manual process for each message) Time delay before delivery | Easy. Time delay before delivery |
| Ease of delivery | Easy | Moderate | Easy |
| Ongoing Maintenance | Easy-essentially no maintenance required | Moderate - need to manually add, delete and correct Email addresses and groups | Hard - need to manually add, delete and correct Email addresses and privileges |
| Confidentiality | Message areas can be password protected. Messages are held within a secure database. | None (depends on the accuracy of the senders address list.) | Subscriber based. Only subscribers get the mailings, only subscribers can add messages. |
| Targeting messages to specific groups of recipients | Easy | Labour intensive | Very Hard: There is no sub-division of messages within the subscribers. A different Listserv is required for each group. |
| Ability to search messages for title, content, sender, date etc. | Easy | No ability | No ability |
| Updating existing messages | Easy | Not possible - must send new message | Not possible - must send new message |
| Administration | Can be delegated across several staff members in different offices, administration is done by password in any Web browser | One person manages the system manually, difficulty depends on the Email program being used. | One or two people need training as administrators. Difficulty depends on the Listserv s/w. |
| Cost of setup | Moderate ($ 2 - 3,000) | None - but high labour cost of setting up and maintaining address groups and handling each message | Low to Moderate ($ 0 to $ 500 depending on software chosen) plus training & labour costs |
| Ongoing Costs | $ 75 per month | None - labour costs only | 0 to $50 per month |
| Message expiry | Automatic | None | None |
| Archiving of past messages | Automatic. Archived messages can be searched and viewed. | Manual | Manual |
| Client requirements to read messages | Can be accessed from any Web browser | Requires a personal Email account | Requires a personal Email account |
| Access messages from any location | Easy. Use any computer with a Web browser (hotel, remote office, library, Internet café) | Difficult to impossible depending on location - if on the road, the client would have to have access to their personal Email account | Difficult to impossible - if on the road, the client would have to have access to their personal Email account |
| Message Effectiveness | Because the DIMS site is solely for the target audience and customized for the organization, there are no distractions. Messages remain on the system and can be re-read. Urgent messages can be highlighted. | Danger of the recipient throwing out the mail message along with junk Email. No distinction between these and other Email messages. | Danger of the recipient throwing out the mail message along with junk Email. |
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